Design corporate Abuja
In building a positive image, many firms quite often follow the path of attracting attention through the creation of a memorable visual image. And it really becomes a marketing tool provided that a single style, attractiveness, clarity, and memorability have complied. Elements of design corporate include:
the buildings;
transport;
signboards;
printed materials;
brand name, logo;
firm clothes;
packing of goods;
documents.
In design corporate, a special role belongs to creating a corporate identity. Corporate style can be considered as a complex of color elements, graphics, language semantics, psychological stereotypes, design, which provides an idea of the external and internal unity of all products of the corporate. Corporate style helps the consumer to quickly find the right products, increases the effectiveness of advertising and reduces the organization's costs for the introduction of new services or products, contributes to the formation of corporate unity among the organization's staff.
One of the main elements of the corporate identity is a trademark that represents graphic, verbal, volumetric, sound designations used to identify products or services. Many corporations use as an element of corporate identity a logo - a corporate font inscription with the name of the company or product. A slogan (motto) is the element of corporate identity containing the basic principles of an organization. The combination of several elements of the corporate identity: a slogan, a trademark, a logo is a frequently used technique, especially in the design of letterheads. A common is the use of a corporate color and a set of fonts, in the selection of which the main rule is associativity.
The main carriers of corporate identity:
1. Print advertising: posters, leaflets, catalogs, booklets, calendars.
2. Promotion: magazines, special decoration of premises.
3. Souvenir advertising: packages, pens, office accessories, greeting cards.
4. Elements of clerical work: letterheads, envelopes, folders, notebooks, papers.
5. Documents and identities: blanks, business cards, staff badges.
6. Elements of office interiors: panels on walls, wall calendars, stickers.
7. Other carriers: heraldic symbols, branded packaging paper, invitation cards, images on vehicles.
Thus, design corporate is correlated with visual attractiveness - the main concept used in the personal image.
