Logo - a graphical image of the essence of the company. The word "logo" means name, symbol or trademark, designed for easy recognition. It consists of a symbol, an illustration and/or a graphic print. The professionally designed logo has many advantages.
The development of the logo is primarily aimed at drawing attention to your company. It is the logo the visiting card of your company that makes the first impression on visitors.
The main goal of creating and developing a logo is to attract, retain and prolong attention. A corporate logo is the heart of the company's identity. Without it, it is impossible to create a brand. Without it, or worse, with a badly designed logo, the image of your company can be badly affected. Do not let this happen.
Creating logos is one of the strongest aspects of our company activities. We present to you not just finished images, but make a full visualization of logos on various items, such as posters, business cards, paper, a cup, a T-shirt and so on. Each logo is described by a psychologist and marketer in terms of consumer psychology, the impact of typography and color, as well as the general symbolism and meaning that the created trademark has.
Not every company in the Dubai market boasts of this quality of logos, the number of developed options, and such a presentation of logos and corporate identity, like the Luxury Antonovich Design.
A professionally designed logo will help your business attract new customers and increase their commitment to the brand, as well as increase trust since it works for you 24 hours a day. In addition, we can say that the created logo occupies a central place in the individuality of the company.
Full-service branding agency - the Luxury Antonovich Design offers solutions in the field of business development with the help of integrated marketing communications.
A brand means a name, a symbol or a name that identifies the seller's products and services. The company Luxury Antonovich Design provides brand-building services - creating a brand in the UAE and worldwide. Branding is the process of creating and developing a brand, the main way to differentiate products, a tool for promoting products to the market and creating a long-term relationship with consumers based on the brand values that are valued by consumers. To put it more briefly, branding is a complex of successive measures aimed at creating a holistic and popular consumer image of a product or service.
The purpose of branding
The purpose of branding is to create a clear image of the brand and a clear formation of the direction of communications with customers. Branding includes work on market research, product positioning, brand name creation, slogan, visual and verbal identification systems (trademark, corporate identity, packaging, special sounds, etc.), the use of identification and communication reflecting and translating the idea of the brand.
Stages of branding
– Analysis of the market situation, the target audience (the current state of the brand, if it has already been created);
– Planning (formulating the essence of the brand, positioning, developing a brand management strategy);
– Building a brand (creating a system of visual and verbal identification, developing a brand image, creating a set of brand documents);
– Brand promotion (use of integrated marketing communications to create a strong relationship between consumers and the brand);
– Brand monitoring and performance evaluation.
Creation of Brand Book
Brandbook is a set of rules that govern the use of elements of the corporate style of the company. Includes a lot of information about the philosophy, values, and mission of the company regulates the use of such elements of corporate identity as a logo, corporate fonts, and various graphic images
Brandbook includes:
General description of the brand
Corporate identity
Business Documentation
